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5 Ways to Leverage Strategic Planning and Grow your Business


Strategic planning is not just a buzzword, it is the vehicle that drives your business towards success. It involves anticipating, envisioning, maintaining flexibility, and empowering others to create strategic change, and most importantly, gets all of the aspects of your business moving in one direction. Strategic Planning removes the distractions, and gives you the ability to think critically and make data-driven decisions that sets your business apart from its competitors.

#1 - Think Big Picture

Begin with end in mind. Where do you want your company to be in one year, five years, or even 10 years. Step back and create a 30,000 foot view or your organization, and then practically work that view to the ground.

#2 - Brain Storming Sessions

The only bad idea is the one not mentioned. Grab your leaders and key employees and get ideas on the board. These ideas should create excitement and motivate you to achieve your goals. Remember, great ideas inspire.

"Live out your imagination not your history." – STEPHEN COVEY

#3 - Bring Clarity NOT Confusion

To measure success it must be definable and quantifiable. Don't be afraid to turn your ideas realities by clearly defining goals, deadlines, expectations, target numbers, etc... Be as clear as possible. When your goals are clear, so is the pathway to your success.

#4 - Constant Communication

You have a new plan, and you're excited about the new direction of your company. Don't drop the ball on communication. Everyone within your organization should know your Strategic Plan inside and out, and be able to clearly see how their role helps brings this new vision to life.

#5 - It's a Process NOT Perfection

Give yourself a break! Nobody nails the Strategic Planning Process immediately. Be versatile and ready to make changes and adjustments. The important thing is that you have a plan that galvanizes your team and gets everyone rowing in the same direction. You have the liberty to change your goals and your direction along the way. Keep in mind, it may be 3 to 6 months before your start to see the benefits of this new plan, so don't feel like you need to change things too soon. Give it time.

Start your Strategic Plan Today

It's easy to make improvements and achieve tremendous growth with the right Strategic Plan in place. Start with our Design/FE assessment today and receive a data-driven direction that will lead to results and create sustainable success!

Do you have a STRATEGIC PLAN in place for your organization?

  • YES

  • NO

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