From Stress to Success
- Tim Eames
- Dec 18, 2024
- 2 min read
Updated: Apr 5
Case Study
The loss of a partner left this commercial construction company in a stressful situation. We turned stress into success by re-defining its strategy and unique value propositions.
At a glance
95%
Average customer satisfaction score over 12 months
The Story
The Situation
Unclear Expectations: The strategies, values, and propositions are all dependent on the owner. The staff nor the clients understand the significance of what the company can and should offer.
Underperforming Talent: The existing talent within the company is stagnant without any ambition or organization.
Stagnant Client Growth: The client base had plateaued, and the company was struggling to attract new clients due to poor performance.
Our Approach
Over a 12-month period the company's strategy was implemented in its processes, client communications, and overall messaging through the following:
Strategy Implementation: Our goal was to partner with the owner to develop a clear and compelling purpose, core values, and unique value propositions.
Talent Acquisition: We wanted to take this newly defined Strategy and leverage it to attract and retain top-notch talent within the industry, along with bringing in a Director of Construction who was the right fit.
Process Improvement: Finally, we wanted to leverage the new unique value propositions to improve the processes and provide the "why" behind the current processes.
The Results
Our collaboration had a significant impact on this construction company's reputation and performance:
New Strategy and Direction: The company embraced its new strategy and core values. This allowed them to attracted new talent and new clients. They use their Strategy, Core Values, and Unique Value Propositions to guide their day-to-day activities and future endeaveors.
Talent Acquisition: The clear identity of the company allowed them to secure a seasoned, performance-driven Director of Construction to manage project managers and projects.
Process Improvement: Using their Unique Value Propostions to increase performance resulted in their efficiency to increase by over 40%.
Customer Satisfaction: Now able to clearly define and deliver on their promise, they have been able to maintain a customer satisfaction score of 95% over the past 12 months.
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