Why does our company exist? Where are we going? Who are we as a people? What’s the big dream we're collectively pursuing? Who are our Ideal Customers? Why do our Ideal Customers do business with us? What major short- and long-term goals align us and help us plot our progress?
For some companies, these questions are easy to answer. For others, they're a work in progress. Great companies consist of a tightly knit group of people with a unified, aligned, relatively small set of dreams, commitments, and goals — a Vision.
Our Approach to Vision
We partner with you to focus on what truly matters by uncovering a clear and compelling vision that aligns with your core values and long-term strategy. Simply put, we work with leaders to define success and develop the framework to get there.
Once the vision is established, we provide the action steps and continuous support to ensure the organization stays focused and resilient. Together, we build a shared sense of direction that inspires growth and creates lasting impact.
Begin with Business Focus
Your focus or Purpose should be the guiding light that your people and processes are pursuing. All decisions, big or small, should be filtered by this purpose. Understanding who you are as an organization is key. This is the "Why" behind everything you do.
Fight for Your Core Values
Core values are the foundation of a strong organization—they guide decision-making, shape culture, and align your team around your shared purpose. When challenges arise, let your values drive your choices, reinforcing their importance and building trust.
Focus on the Customer
To understanding who benefits most from what you offer and shares your values you must focus on their needs, preferences, and challenges, so you can tailor your products, services, and messaging to truly resonate and build lasting relationships.
Create Compelling Goals
Compelling goals are clear, meaningful, and aligned with your vision, inspiring action and focus. Break them down into achievable steps, connect them to your team's purpose, and celebrate progress to keep momentum strong.
Play to Your Strengths
Playing to your strengths means focusing on what you do best and leveraging it to create value and stand out. By building on your unique capabilities, you can solve problems effectively, inspire confidence, and drive sustained growth.
How We Can Help
Vision
Chart the right course towards creating and sustaining value
-
Purpose
-
Core Values
-
Marketing Strategy
-
Goals
-
SWOT Analysis
Core Values
The foundation for any strong, long-lasting organization
-
Culture
-
Right People
-
Leadership
-
Alignment
-
Trust
Marketing Strategy
Tailor a strategy that resonates and builds lasting relationships
-
Messaging
-
Ideal Customer
-
Unique Value Propositions
-
Channels
-
Products / Services
Goals
Achieve clear and meaningful goals aligned with your direction
-
3-Year Goals
-
1-Year Goals
-
90-Day Goals
-
Targets
-
Action Planning
SWOT Analysis
Focus on what you do best and understand your opportunities
-
Strentgths
-
Weaknesses
-
Opportunities
-
Threats
-
Offense vs Defense
Our Vision Consulting Impact
33%
In 2023, measured in terms of capability, 33% of CCG's revenue came from vision work
42%
Average gross revenue is 42% higher than industry average when CCG is involved with vision work for privately owned companies
