Build a company and culture that transcends the pursuit of profits.
Success in business is about much more than simply starting a business. A company must have a clear vision of the future and use that vision to build something entirely new, bringing the rest of the world one step closer to the reality they want to create. The vision must inspire others, giving meaning not only to the entity itself but also those who follow them.
When determining your purpose, you need to understand what is most important to you. Think about not just your current priorities, but what is likely to remain important to you for the next 50 years. What do you believe needs to change in the world? What part can your company play in changing it?