CCG

The successful businesses remember their primary objective and the businesses that fail have forgotten what they are working for. Their efforts are misplaced because they forgot the reasoning and goals behind their efforts.

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It is through a commitment to a single, defining objective that can make a business successful. When businesses forget who they are and try to split their focus, they find themselves in a position of losing momentum and heading for their downfall. However, when they dedicate themselves to achieving their primary objective (or mission), they have the potential to soar.