CCG

When you're casting about for ways to boost customer service, don't neglect product or service guarantees. Guarantees are one of the most powerful marketing statements you can make, especially for new companies.

 

While helping to build customer loyalty, guarantees also lead to excellent feedback. Customers demanding guarantee payouts point directly to weaknesses in the system. And while you may have to pay to make things right for disgruntled customers, in return, you'll be purchasing invaluable information about where things are going wrong.