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Goals & Targets

Get into the habit of achieving extraordinary results.


When you plan your business’ future, you will generate a list of potential achievements you want it to reach. These are goals. The specific steps you take to get to those achievements are your targets. The terms goals and targets are often used interchangeably, but they each have important differentiating attributes. They are used at different stages of the business planning process, and each serves a different purpose.

Goals are statements you make about the future for your business. They represent your aspirations. Targets illuminate the pathway you must travel to achieve your goals.

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