Ensure things are done right by everyone, every time.
What are the activities, which if you stopped them, would make your business come to a halt?
These activities form your core processes; the things that together, comprise the “way” your organization works.
This “WAY” is the single most important thing you own, because it details how you add value to your customers. By identifying, defining, and documenting your processes, it ensures that things are done right the same way, by everyone, every time.